Here is usually what happens. You find out about a APEX Body Review diet from a friend, then another friend mentions the same diet, you try the diet and are initially excited, lose weight the first week, don't lose the second or third weeks, tweak the diet for the fourth week but if it does not work then you tank it.So why does the diet fail? Well for two reasons. Diets fail because they are not sound or because we cheat thinking that we know better than the diet.Let's deal with the first problem - the bad diet. Some diets are just terrible. Eat nothing but lettuce and lose weight, or eat 500 calories a day and lose weight. Come on, just because the diet is some kind of sacrifice does not mean that it will work, and even if it does who wants to sacrifice for their whole life. The problem with the single or restricted type diets is that they are not a lifestyle choice and more often than not the restriction of calories is going to force your body to slow your metabolism and this will make it even harder to lose weight.OK, now the second part, cheating on a good diet. We all like to have our sweets or other weakness type foods. When you get on a new diet you will initially follow it very closely but as time goes on you will go to restaurants, substitute a meal with Subway, or in some other way ruin the point of the diet. Not only do we do the cheating but sometimes in a quest to make things work even better we will reduce our food intake or increase our exercise and ruin things that could have worked well.