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If you really want to improve website performance and potentially boost online sales by 50% or more, then conversion rate optimisation is your best bet. Unlike massive seo or social media marketing campaigns that can cost five thousand dollars or more which are only focused upon driving traffic (not necessarily conversions), conversion rate experts concentrate on generating more sales or qualified leads with your existing resources. High-tech companies like Apple, Moz, and even Google have all hired conversion rate optimisation experts to improve website performance with some seeing a mind-boggling 177 percent increase in conversions (Moz).
To achieve these almost unheard of results, web optimisation experts first employ detailed traffic and heat mapping analysis. These sophisticated tracking tools isolate conversion rate problems that are suppressing your online sales, such as: Direct Response Copywriting; Website Design or Layout; Web Programming; Weak Sales Funnel; etc. Once all of these issues have been identified, the conversion rate expert should then develop an optimisation blueprint or plan which addresses the biggest problems first to thus maximize return on investment for their services.