Effective skin care advertising is about more than just a fresh-faced 21st Century Sales Training for Elite Performance Review beauty applying products to a face that is already even toned and blemish-free. It also provides tips regarding recommended application. Consumers watch as the actor applies a cleanser to a washcloth or facial puff and then cleans the face. They learn how exfoliants and serums are intended to be used and they gain an understanding of the differences that proper application can make.
Providing consumers with general skin care tips is a way to sell ancillary products. For example, if an ad reveals the importance of following a promoted facial cleanser with a skin toner, the advertiser has an opportunity to sell both items. Companies offering complete skin care linesoften design product ads that overlap so consumers feel like they cannot dowithout any of the items.Celebrities: The Ultimate Hook for Selling Skin Care Products
Celebrity endorsement is arguably the most effective tool in marketing skin care products. Who would not want to look like Halle Berry or David Beckham? When celebrities like these are used to advertise skin care products, the result is almost guaranteed to be golden. Millions of people see how beautiful these far-from-average people look and want to get the same results.
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