Your own servers
When you own a white label grid, you will have access to dedicated servers.
Your own custom viewers
Custom viewers allow you change the UI to suit your brand.
Your own content
While owning a grid, you can control what content is displayed in-world and also in the Shop/marketplace.
Your authentication and your users
Grey or white label?
Grey label grids allow access to and from the public grid, whilst white label grids are isolated from the public grid.