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When you own a white label grid, you will have access to dedicated servers.
Custom viewers allow you change the UI to suit your brand.
While owning a grid, you can control what content is displayed in-world and also in the Shop/marketplace.
You can control and manage content, user access and design of your grid.
Exclusively sell your content through your grid to specific users.
Grey label grids allow access to and from the public grid, whilst white label grids are isolated from the public grid.